Brand + beauty + utility [equals] property value
Roulac, Stephen
Brand + beauty + utility [equals] property value - 2007 - Property Management 25(5) 2007, 428-446(19) .
Argues brand, beauty and utility play an important role in determining property value, not simply usage. Explores each of these factors in turn. Using an analysis of data from 55 single family residential properties from around the world, attempts to assess the relative weight of each component and its contribution to property value. Seeks to explain why certain properties command premium prices. Finds that brand has a growing importance in property markets.
International
Brand + beauty + utility [equals] property value - 2007 - Property Management 25(5) 2007, 428-446(19) .
Argues brand, beauty and utility play an important role in determining property value, not simply usage. Explores each of these factors in turn. Using an analysis of data from 55 single family residential properties from around the world, attempts to assess the relative weight of each component and its contribution to property value. Seeks to explain why certain properties command premium prices. Finds that brand has a growing importance in property markets.
International