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Effective marketing for professional practices.

Linton, Ian

Effective marketing for professional practices. - London Gee Publishing Ltd. 1994 - xiii,212p. ; 21cm.

A practical guide which presents an overview of current professional services marketing, including planning and implementing a competitive marketing strategy, identifying areas where effective marketing is essential, understanding the changing issues facing professional practices and assessing opportunities for improving performance.

ISBN: 0852589875

Subjects--Topical Terms:
PROFESSIONAL PRACTICES
PROFESSIONAL SERVICES
PROFESSIONS

LC Class. No.: 658.8

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