Marketing the city: the role of flagship developments in urban regeneration.

Smyth, Hedley J

Marketing the city: the role of flagship developments in urban regeneration. - London E. & F.N. Spon 1994 - xv,289p. : ill. ; 24cm.

Research initiated by the British Urban Regeneration Association and sponsored by J Sainsbury plc, which looks at the promotion of an area through urban regeneration schemes. Includes detailed case studies of developments in Bristol, Birmingham and Newcastle upon Tyne, which act as marshalling points for further investment and marketing tools for the cities concerned.

0419186107


BRINDLEY PLACE
BRITISH URBAN REGENERATION ASSOCIATION
BYKER WALL
FLAGSHIP DEVELOPMENTS
HYATT REGENCY HOTEL
INNER CITY REDEVELOPMENT
INTERNATIONAL CONVENTION CENTRE
J SAINSBURY PLC
NATIONAL INDOOR ARENA
THEATRE VILLAGE
URBAN REGENERATION
WATERSHED COMPLEX

711.52