A survey of the important attributes for marketing
Pheng, L.S.
A survey of the important attributes for marketing - 1994 - Property Management 12(2) 1994, 22-27(6) .
Examines the factors which motivate developers to appoint marketing agents, and assesses the attributes of developers and of real estate agency firms in the selection of marketing agents. Looks at implications for real estate firms in relation to the needs and expectations of developers in Singapore.
ESTATE AGENTS
PROPERTY MARKETING
SINGAPORE
A survey of the important attributes for marketing - 1994 - Property Management 12(2) 1994, 22-27(6) .
Examines the factors which motivate developers to appoint marketing agents, and assesses the attributes of developers and of real estate agency firms in the selection of marketing agents. Looks at implications for real estate firms in relation to the needs and expectations of developers in Singapore.
ESTATE AGENTS
PROPERTY MARKETING
SINGAPORE