Universe of franchising
Ayling, D.
Universe of franchising - 1988 - Management Today April 1988, 117-121(5) .
Explains franchising and how to become involved. Examines the three essential ingredients for success, a sound concept, adequate financing and a good relationship with the franchising network. The reasons for expanding a business by the franchise route are noted.
Universe of franchising - 1988 - Management Today April 1988, 117-121(5) .
Explains franchising and how to become involved. Examines the three essential ingredients for success, a sound concept, adequate financing and a good relationship with the franchising network. The reasons for expanding a business by the franchise route are noted.