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Marketing in commercial property.

Newman, Martin

Marketing in commercial property. - London Estates Gazette 1997 - xii,185p. : ill. ; 24cm.

Examines the concept of marketing, examining its relevance within the commercial property sector. Using case studies, this book provides examples of good marketing practice, addessing such issues as market research, communication and assessment. Includes foreword by Christopher Jonas.

ISBN: 0728202778

Subjects--Topical Terms:
PROPERTY-COMMERCIAL PROPERTY
MARKETING
PROPERTY MARKETING

LC Class. No.: 658.80933

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