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Construction marketing: strategies for success.

Pettinger, Richard

Construction marketing: strategies for success. - Basingstoke MacMillan 1998 - xiii,247p. ; 24cm. - Macmillan Building and Surveying Series .

The book, which is aimed at students, covers all aspects of marketing principles, skills and knowledge,including strategy, marketing campaigns, product and price.

ISBN: 0333692780

Subjects--Topical Terms:
CONSTRUCTION INDUSTRY
CONSTRUCTION MANAGERS
MARKETING
PROMOTION

LC Class. No.: 658.80969

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