Marketing green building services (Record no. 110439)

MARC details
000 -LEADER
fixed length control field 03107cam a22002535a 4500
001 - CONTROL NUMBER
control field 149241
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 100210s2007 xxk f 000 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780080553306
035 ## - SYSTEM CONTROL NUMBER
System control number (Sirsi) u149241
041 0# - LANGUAGE CODE
Language code of text/sound track or separate title eng
050 04 - LIBRARY OF CONGRESS CALL NUMBER
Classification number 333.72 $2 18
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Yudelson, Jerry
245 00 - TITLE STATEMENT
Title Marketing green building services
Remainder of title strategies for success
Medium [electronic resource]
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Name of publisher, distributor, etc. Architectural Press
Date of publication, distribution, etc. 2007
300 ## - PHYSICAL DESCRIPTION
Extent eBooks
505 2# - FORMATTED CONTENTS NOTE
Formatted contents note The Green Building Market -- What is a Green Building? -- Today's Green Building Market -- Green building market leaders -- The Business Case for Green Buildings -- Costs of Green Buildings -- Vertical Markets for Green Buildings -- Specialty Markets for Sustainable Design -- Green Building Technologies -- Experiences of Green Building Marketing -- Contemporary Marketing Theory and Practice -- Sustainable Design Marketing Tactics -- Challenges by Green Marketing Dynamics -- Seven Keys to Sustainable Design Marketing -- The Future of Green Buildings
520 ## - SUMMARY, ETC.
Summary, etc. This eBook presents all the information key decision-makers need to respond to the fast-growing market for green buildings, design and construction services and products. Completely updated, revised and expanded from the authors previous works, this book is the one resource you need to succeed in the green building marketplace. With a sound grounding in contemporary marketing theory and practice, the book assembles hard-to-find information to assist executives and partners in design and construction firms in crafting competitive strategies that build on their firm strengths, while shoring up their weaknesses.Since, most design and construction firms specialize in particular market sectors, the book systematically examines the important market segments for green buildings. It also presents key business case justifications for green buildings that help architects, engineers and builders to understand client motivations and respond to them with appropriate marketing tactics and communications strategies. The book examines how the green building market is adopting certain new products and design approaches, information that will help manufacturers and product sales teams to craft appropriate marketing strategies.The book also helps owners and developers understand the green building business case and to find out what other leading-edge firms and projects have learned - how to market and sell green buildings and green developments in a highly competitive marketplace. It helps to: find out how leading-edge firms market and sell green buildings; develop strategies for success in this fast growing, constantly changing and highly competitive marketplace; and, learn how to understand client motivations and respond to them with appropriate marketing tactics and communications strategies.
590 ## - LOCAL NOTE (RLIN)
Local note ka
650 24 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element EBOOK
651 #4 - SUBJECT ADDED ENTRY--GEOGRAPHIC NAME
Geographic name International
690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN)
Topical term or geographic name as entry element PROPERTY-PROPERTY DEVELOPMENT-SUSTAINABLE PROPERTY DEVELOPMENT
856 48 - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier <a href="https://www.vlebooks.com/">https://www.vlebooks.com/</a>
Public note View on VLEbooks. Logins for members only from [email protected]
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Suppress in OPAC 0
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Copy number Cost, replacement price Price effective from Koha item type
    Dewey Decimal Classification     Virtual Virtual Online 10/02/2010 47.36   EBOOK 149241-2001 06/08/2019 1 47.36 06/08/2019 Book