Made to stick (Record no. 114339)

MARC details
000 -LEADER
fixed length control field 01336cam a22002295a 4500
001 - CONTROL NUMBER
control field L156646
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 180612s2012 xxk f 001 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780099505693
035 ## - SYSTEM CONTROL NUMBER
System control number (Sirsi) u156646
041 0# - LANGUAGE CODE
Language code of text/sound track or separate title eng
050 04 - LIBRARY OF CONGRESS CALL NUMBER
Classification number 302.13 $2 18
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Heath, Chip
245 00 - TITLE STATEMENT
Title Made to stick
Remainder of title why some ideas take hold and others come unstuck
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New York
Name of publisher, distributor, etc. Random House
Date of publication, distribution, etc. 2007.
300 ## - PHYSICAL DESCRIPTION
Extent 291 p.
Dimensions 22 cm.
505 2# - FORMATTED CONTENTS NOTE
Formatted contents note Introduction: What sticks? -- 1. Simple -- 2. Unexpected -- 3. Concrete -- 4. Credible -- 5. Emotional -- 6. Stories -- Epilogue: What sticks.
520 ## - SUMMARY, ETC.
Summary, etc. Urban legends, conspiracy theories, and bogus public-health scares circulate effortlessly. Meanwhile, people with important ideas--business people, teachers, politicians, journalists, and others--struggle to make their ideas "stick." Why do some ideas thrive while others die? And how do we improve the chances of worthy ideas? Educators and idea collectors Chip and Dan Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the "human scale principle," using the "Velcro Theory of Memory," and creating "curiosity gaps. This book will help the way you communicate ideas.
651 #4 - SUBJECT ADDED ENTRY--GEOGRAPHIC NAME
Geographic name ENGLAND AND WALES
690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN)
Topical term or geographic name as entry element Social psychology
710 1# - ADDED ENTRY--CORPORATE NAME
Corporate name or jurisdiction name as entry element Heath, Dan
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Suppress in OPAC 0
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type
    Dewey Decimal Classification     London London Staff library 18/06/2012   STAFF HEATH 30077480 06/08/2019 1 06/08/2019 Book