Doing social media strategically (Record no. 121079)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00825nas a22001457a 4500 |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION | |
| fixed length control field | ta |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 190809b2019 ||||| |||| 00| 0 eng d |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal author | Penkala, Jowita |
| 245 ## - TITLE STATEMENT | |
| Title | Doing social media strategically |
| 490 ## - SERIES TITLE | |
| Series statement | RICS Property Journal |
| Volume | July/August 2019 |
| 520 ## - ABSTRACT | |
| Abstract | With social media use growing in prominence and importance, examines how real estate companies should take opportunities it presents to support business growth. Provides some useful data statistics showing how social media can influence business decisions. Concludes with case study showing how Kinney Green , an independent firm of chartered surveyors and property consultants has used social media to increase brand awareness and update the company’s image. |
| 650 ## - KEYWORDS | |
| Keywords | SOCIAL MEDIA |
| 651 ## - SUBJECT ADDED ENTRY--GEOGRAPHIC NAME | |
| Geographic name | United Kingdom 1973 |
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