Marketing communications practices in housebuilding firms (Record no. 33666)

MARC details
000 -LEADER
fixed length control field 00885cab a2200217 4500
001 - CONTROL NUMBER
control field ABS45782
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 090401t1991 xxu||||| |||| 00| 0 eng d
035 ## - SYSTEM CONTROL NUMBER
System control number (Sirsi) u55025
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title eng
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Morgan, R.E.
245 ## - TITLE STATEMENT
Title Marketing communications practices in housebuilding firms
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Date of publication, distribution, etc. 1991
350 ## - PRICE (NR) (BK AM CF MU VM SE) [OBSOLETE]
Price 0
490 ## - SERIES STATEMENT
Series statement Building Research and Information
Volume/sequential designation 19(6) November/ December 1991, 371-376(6)
520 ## - SUMMARY, ETC.
Summary, etc. Reporting early results from a continuing programme of academic research, this paper examines the extent to which the house-building industry has adopted methods of marketing communications. Studies on advertising, public relations, sales promotions and personal selling are included.
690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN)
Topical term or geographic name as entry element HOUSING
690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN)
Topical term or geographic name as entry element MANAGEMENT-BUSINESS MANAGEMENT-PROFESSIONAL PRACTICE
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Burnicle, J.L.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Suppress in OPAC 0
948 ## - LOCAL PROCESSING INFORMATION (OCLC); SERIES PART DESIGNATOR (RLIN)
c (OCLC) 04/03/1997
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type
    Dewey Decimal Classification     London London Journal article 14/09/1999   ABS45782 55025-1001 06/08/2019 1 06/08/2019 Journal article