Focus on marketing (Record no. 4310)

MARC details
000 -LEADER
fixed length control field 01253cab a2200181 4500
001 - CONTROL NUMBER
control field ABS37858
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 090401t1987 xxu||||| |||| 00| 0 eng d
035 ## - SYSTEM CONTROL NUMBER
System control number (Sirsi) u7193
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title eng
245 ## - TITLE STATEMENT
Title Focus on marketing
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Date of publication, distribution, etc. 1987
350 ## - PRICE (NR) (BK AM CF MU VM SE) [OBSOLETE]
Price 0
490 ## - SERIES STATEMENT
Series statement Estates Gazette
Volume/sequential designation 282(6338) 13 June 1987, 1386-1408(16)
520 ## - SUMMARY, ETC.
Summary, etc. This special feature on marketing reports on how more and more firms in the property world are becoming aware of the importance of public relations or business development and describes how a successful promotional campaign can be carried out. Looks at how the proper use of design is set to change the image of High Street estate agents and describes how good marketing techniques can sell property more efficiently. Reports on how one firm improved their corporate image and how another formed an on-site marketing service to sell speculative developments. The publicity director of Stern Studios describes how specialisation proved to be a success; the importance of direct mailing in marketing is highlighted. Concludes with a look at the increased use of the shell and core option in marketing offices in the City of London.
690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN)
Topical term or geographic name as entry element PRACTICE AND TECHNIQUES
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Suppress in OPAC 0
948 ## - LOCAL PROCESSING INFORMATION (OCLC); SERIES PART DESIGNATOR (RLIN)
c (OCLC) 04/03/1997
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type
    Dewey Decimal Classification     London London Journal article 14/09/1999   ABS37858 7193-1001 06/08/2019 1 06/08/2019 Journal article