Made of data and concrete (Record no. 67223)

MARC details
000 -LEADER
fixed length control field 01316cam a2200253 4500
001 - CONTROL NUMBER
control field ABS63958
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 000000n2001 000 0 eng u
035 ## - SYSTEM CONTROL NUMBER
System control number (Sirsi) u112932
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Tasso, K
245 ## - TITLE STATEMENT
Title Made of data and concrete
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Date of publication, distribution, etc. 2001
490 ## - SERIES STATEMENT
Series statement Estates Gazette
Volume/sequential designation (0121) 26 May 2001, 148-149(2)
520 ## - SUMMARY, ETC.
Summary, etc. Considers the use of marketing by developers to predict and fulfil the needs of occupiers. Suggests that closer relationships now tend to exist between developers and occupiers which has improved responsiveness to customer needs. Illustrates how Slough Estates and other developers have adapted principles of modern marketing such as segmentation and product development to meet their specific requirements. However, many developers still rely on agents for their information, who can lack specific marketing skills. Concludes that developers could benefit from employing marketing professionals rather than property professionals to add value and sophistication to marketing techniques.
590 ## - LOCAL NOTE (RLIN)
Local note ABS
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element MARKETING
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element PROPERTY INDUSTRY
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element SEGMENTATION
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element PRODUCT DEVELOPMENT
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element MARKET RESEARCH
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element DEVELOPERS
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element OCCUPIERS
690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN)
Topical term or geographic name as entry element MANAGEMENT-BUSINESS MANAGEMENT
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Suppress in OPAC 0
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type
    Dewey Decimal Classification     London London Journal article 01/06/2001   ABS63958 112932-1001 06/08/2019 1 06/08/2019 Journal article