Bold takes the gold (Record no. 69759)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00884cam a2200217 4500 |
| 001 - CONTROL NUMBER | |
| control field | ABS65193 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 020311n2002 000 0 eng u |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (Sirsi) u117092 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Tasso, K. |
| 245 ## - TITLE STATEMENT | |
| Title | Bold takes the gold |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Date of publication, distribution, etc. | 2002 |
| 490 ## - SERIES STATEMENT | |
| Series statement | Estates Gazette |
| Volume/sequential designation | (0209) 2 March 2002, 204-205(2) |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Offers advice for the publication of effective marketing material based on the differing entries for the Property Advertising Marketing and Design Awards (PAMADA). Includes information such as the effectiveness of certain strategies such as being creative and different from other companies and the importance of clear provision of information. |
| 590 ## - LOCAL NOTE (RLIN) | |
| Local note | ABS |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | MARKETING STRATEGY |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | PAMADA AWARDS |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | PROPERTY SECTOR |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | MARKETING INFORMATION |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) | |
| Topical term or geographic name as entry element | Project management |
| 9 (RLIN) | 6261 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Suppress in OPAC | 0 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | London | London | Journal article | 11/03/2002 | ABS65193 | 117092-1001 | 06/08/2019 | 1 | 06/08/2019 | Journal article |