Winning strategies (Record no. 74464)

MARC details
000 -LEADER
fixed length control field 01184cam a2200241 4500
001 - CONTROL NUMBER
control field X126825
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 040715n2004 000 0 eng u
035 ## - SYSTEM CONTROL NUMBER
System control number (Sirsi) u126801
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Tasso, K.
245 ## - TITLE STATEMENT
Title Winning strategies
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Date of publication, distribution, etc. 2004
490 ## - SERIES STATEMENT
Series statement Estates Gazette
Volume/sequential designation (0427) 3 July 2004, 117(1)
520 ## - SUMMARY, ETC.
Summary, etc. Reputation and relationships were the key themes of papers presented at the third Marketforce conference on marketing in professional services. Presentations highlighted the importance of the research reports as a marketing tool, the importance of investing in the long term future by developing relationships with clients, the pros and cons of outsourcing and implications for property advisors, and the importance of branding as a marketing tool. A set of conference papers on CD-ROM can be purchased from Marketforce t +44 (0)20 7608 0541 [email protected].
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element MARKETING
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element PROFESSIONAL SERVICES
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element RESEARCH REPORTS
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element REPUTATION
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element BRANDING
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element INVESTMENT
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element OUTSOURCING
690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN)
Topical term or geographic name as entry element MANAGEMENT-BUSINESS MANAGEMENT-PROFESSIONAL PRACTICE
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Suppress in OPAC 0
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type
    Dewey Decimal Classification     London London Journal article 15/07/2004   X126825 126801-1001 06/08/2019 1 06/08/2019 Journal article