Better relationships (Record no. 75905)

MARC details
000 -LEADER
fixed length control field 01149cab a2200181 4500
001 - CONTROL NUMBER
control field L131027
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 050921n2005 000 0 eng u
035 ## - SYSTEM CONTROL NUMBER
System control number (Sirsi) u131027
041 0# - LANGUAGE CODE
Language code of text/sound track or separate title eng
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Lees, Chris
245 ## - TITLE STATEMENT
Title Better relationships
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Date of publication, distribution, etc. 2005
490 ## - SERIES STATEMENT
Series statement Estates Gazette
Volume/sequential designation (0537) 17 September 2005, 70-71(2)
520 ## - SUMMARY, ETC.
Summary, etc. Looks at the implementation of customer relationship management (CRM) systems in the real estate sector. The widespread adoption of CRMs in the late 1990s did not deliver the hoped for financial returns. The systems focused on decreasing the costs of sales, marketing and service rather than on the customer and achieving a complete view of a client's business. Sees CRM as most successful when it pulls in information from across the company, be it financial, human resources or marketing. CRM investment is increasing again by an estimated 10% this year. Advises on developing CRM strategies to identify those business areas that could be improved through a CRM solution.
590 ## - LOCAL NOTE (RLIN)
Local note IKA270905
690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN)
Topical term or geographic name as entry element MANAGEMENT-BUSINESS MANAGEMENT-CUSTOMER RELATIONSHIP MANAGEMENT
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Suppress in OPAC 0
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type
    Dewey Decimal Classification     London London Journal article 21/09/2005   L131027 131027-1001 06/08/2019 1 06/08/2019 Journal article