Families and households make up a significant proportion of the real estate market. There is however little information in the real estate literature on the impact of family behaviour on real estate decisions. This paper reports on the second part of a two-part study designed to further investigate the influence between different family members in the purchase of a new home. The first part of the study included a series of in-depth interviews with real estate agents to determine their perception of the family decision making process in relation to a house purchase decision. The study reported here comprised a number of in-depth interviews with families that have recently purchased a family home. The implications of the findings of both parts of the study is then discussed together with the implications for the real estate market, including service, promotion and valuation.

This item is no longer available.