Revisiting retail globalization [electronic resource]
Language: English Publication details: London Deloitte 2008Subject(s): LOC classification:- 333.33 $2 18
| Item type | Current library | Call number | Copy number | Status | Barcode | |
|---|---|---|---|---|---|---|
| Book | Virtual Online | ONLINE PUBLICATION (Browse shelf(Opens below)) | 1 | Available | 146453-1001 |
In light of the world economic downturn, offers advice to retailers interested in being global companies on learning from the many failures of retail companies to expand worldwide. Considers why so many retailers have failed outside their home markets and identifies good practice. Concludes that the economic downturn means that many companies will have to go global to survive and thrive and that the challenge for retailers is to find the right formula for how to do this.