From scapegoat to hero
Series: Estates Gazette ; (0422) 29 May 2004, 130-131(2)Publication details: 2004Subject(s): Summary: Traces the evolution of property research departments within leading firms of chartered surveyors over the last 30 years. Notes changing attitudes towards investment in research activities highlighting the marketing and public relation benefits through producing regular market commentaries and review. Firms such as FPDSavills and Knight Frank have adopted a profit-centred approach with an internal market for research services charged out at cost together with charging fees for external customers. Whilst database maintenance, market commentary and sector publications are still research outputs, value-adding analysis, forecasting and consulting activities are seen as important components of research activities.| Item type | Current library | Call number | Copy number | Status | Barcode | |
|---|---|---|---|---|---|---|
| Journal article | London Journal article | ABS67899 (Browse shelf(Opens below)) | 1 | Available | 126464-1001 |
Traces the evolution of property research departments within leading firms of chartered surveyors over the last 30 years. Notes changing attitudes towards investment in research activities highlighting the marketing and public relation benefits through producing regular market commentaries and review. Firms such as FPDSavills and Knight Frank have adopted a profit-centred approach with an internal market for research services charged out at cost together with charging fees for external customers. Whilst database maintenance, market commentary and sector publications are still research outputs, value-adding analysis, forecasting and consulting activities are seen as important components of research activities.