Measuring marketing effectiveness
Language: English Series: Professional Practice Management ; 14(8) August 1996, 114-116(3)Publication details: 1996Subject(s): Summary: Considers how to measure the effectiveness of a professional firm`s marketing strategy.| Item type | Current library | Call number | Copy number | Status | Barcode | |
|---|---|---|---|---|---|---|
| Journal article | London Journal article | ABS55736 (Browse shelf(Opens below)) | 1 | Available | 18437-1001 |
Considers how to measure the effectiveness of a professional firm`s marketing strategy.