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Creating a marketing plan for the smaller practice

By: Language: English Series: Professional Practice Management ; 13(5) May 1995, 78-80(3)Publication details: 1995Subject(s): Summary: Argues that an all embracing marketing plan may not be ultimately in the best interests of the smaller professional practice, simplicity being the key to success.

Argues that an all embracing marketing plan may not be ultimately in the best interests of the smaller professional practice, simplicity being the key to success.