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Electronic marketing of livestock in the UK

By: Contributor(s): Language: English Series: Farm Management ; 8(3) Autumn 1992, 113-124(7)Publication details: 1992Subject(s): Summary: Explains the concept and practice of electronic marketing, suggests a set of criteria for assessing the success of such a system, and compares published prices of finished cattle sold deadweight and by electronic auction.
Holdings
Item type Current library Call number Copy number Status Barcode
Journal article London Journal article A147 (Browse shelf(Opens below)) 1 Available 27280-1001

Explains the concept and practice of electronic marketing, suggests a set of criteria for assessing the success of such a system, and compares published prices of finished cattle sold deadweight and by electronic auction.