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Putting together a marketing strategy

By: Language: English Series: CSM (Chartered Surveyor Monthly) ; 5(2) October 1995, 42-43(2)Publication details: 1995Subject(s): Summary: Explains the necessity of having an effective marketing strategy, and how to go about defining objectives, compete with other firms and find out what it is that the client wants.

Explains the necessity of having an effective marketing strategy, and how to go about defining objectives, compete with other firms and find out what it is that the client wants.