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Modern marketing research techniques and the property professional

By: Language: English Series: Environmental Law Bulletin ; (8) August 1995, 33-40(8)Publication details: 1995Subject(s): Summary: Discusses the benefits to the property profession of persuing a marketing philosphy in an attempt to gain a clearer understanding of how consumers perform in real life situations.

Discusses the benefits to the property profession of persuing a marketing philosphy in an attempt to gain a clearer understanding of how consumers perform in real life situations.