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FPDSavills in brand battle

Language: English Series: Property Week ; 63(11) 3 July 1998, 2(1)Publication details: 1998Subject(s): Summary: FPDSavills could lose up to a third of its European associates as more firms choose to break links with the company rather than change their names. FPDSavills decided to rebrand its partners following its own rebranding six months ago.

FPDSavills could lose up to a third of its European associates as more firms choose to break links with the company rather than change their names. FPDSavills decided to rebrand its partners following its own rebranding six months ago.