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Town centres get smart to win back shoppers

Language: English Series: Times ; 26 January 1999, 23(1)Publication details: 1999Subject(s): Summary: A smartcard has been tested in Nottingham, with the aim of attracting shoppers away from superstores and back to town centres. The card entitles the user to discounts on purchases in town centre shops and the use of local leisure facilities.

A smartcard has been tested in Nottingham, with the aim of attracting shoppers away from superstores and back to town centres. The card entitles the user to discounts on purchases in town centre shops and the use of local leisure facilities.