Development of a customer focused strategy in speculative house building
Series: Construction Management & Economics ; 17(6) November 1999, 777-787(11)Publication details: 1999Subject(s): Summary: Discusses the need for the housebuilding industry to take more account of customer requirements, and not place so much emphasis on land and house price inflation as the market driver. Analyses the results of a market survey which looked at people's housing requirements.| Item type | Current library | Call number | Copy number | Status | Barcode | |
|---|---|---|---|---|---|---|
| Journal article | London Journal article | ABS61549 (Browse shelf(Opens below)) | 1 | Available | 102264-1001 |
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Discusses the need for the housebuilding industry to take more account of customer requirements, and not place so much emphasis on land and house price inflation as the market driver. Analyses the results of a market survey which looked at people's housing requirements.