Online estate agency - the winners and the losers
Series: Property Forecast ; 3(11) November 2000, 10-11(2)Publication details: 2000Subject(s): Summary: Looks at the players in the online estate agency market, and pinpoints some of the successes and failures. Suggests that the internet has given estate agents a chance to relaunch themselves, and become more efficient and profitable. Highlights the key advantages of the internet for both buyers and agents. Warns that direct models such as boxman.com and boo.com have failed because of consumer reluctance to purchase property online. Compares this with the success of propertyfinder.co.uk which effectively manages and exploits the increased volume of consumer traffic, yet is unobtrusive to buyers.| Item type | Current library | Call number | Copy number | Status | Barcode | |
|---|---|---|---|---|---|---|
| Journal article | London Journal article | ABS63171 (Browse shelf(Opens below)) | 1 | Available | 109323-1001 |
Looks at the players in the online estate agency market, and pinpoints some of the successes and failures. Suggests that the internet has given estate agents a chance to relaunch themselves, and become more efficient and profitable. Highlights the key advantages of the internet for both buyers and agents. Warns that direct models such as boxman.com and boo.com have failed because of consumer reluctance to purchase property online. Compares this with the success of propertyfinder.co.uk which effectively manages and exploits the increased volume of consumer traffic, yet is unobtrusive to buyers.