What you see and what you net
Series: Building Homes ; November 2000, 28-29(2)Publication details: 2000Subject(s): Summary: Discusses the presence of housebuilder websites on the internet, and considers whether they can improve the housebuying process for consumers. Analyses results from the TTA Public Relations survey, commissioned to provide insight into the nations webshopper habits. Key findings indicate that while consumers are happy to search the internet for general information regarding a new home, they are much less prepared to purchase online, due to the complexity of the housebuying process. Concludes that housebuilders websites should be more informative, rather than just focusing on the product. A summary of the TTA shopping and homes survey is available free of charge from TTA Public Relations, tel: 020 8770 9720. Tables.| Item type | Current library | Call number | Copy number | Status | Barcode | |
|---|---|---|---|---|---|---|
| Journal article | London Journal article | ABS63175 (Browse shelf(Opens below)) | 1 | Available | 109445-1001 |
Discusses the presence of housebuilder websites on the internet, and considers whether they can improve the housebuying process for consumers. Analyses results from the TTA Public Relations survey, commissioned to provide insight into the nations webshopper habits. Key findings indicate that while consumers are happy to search the internet for general information regarding a new home, they are much less prepared to purchase online, due to the complexity of the housebuying process. Concludes that housebuilders websites should be more informative, rather than just focusing on the product. A summary of the TTA shopping and homes survey is available free of charge from TTA Public Relations, tel: 020 8770 9720. Tables.