Recouping their losses
Series: Building Design ; (1466) 24 November 2000, 12(1)Publication details: 2000Subject(s): Summary: Describes how the deficit of badly designed buildings is gradually being replenished as businesses realise the value of their intangible assets. Research by Jon Rouse, chief executive of Cabe, shows that the emphasis is shifting away from speculative development and the expectation of rapid financial returns and moving towards an appreciation that good architecture could add value of a different kind to a company, such as it brand identity and corporate identity, as well as fostering an atmosphere where workers are more likely to feel inspired and thrive.| Item type | Current library | Call number | Copy number | Status | Barcode | |
|---|---|---|---|---|---|---|
| Journal article | London Journal article | ABS63268 (Browse shelf(Opens below)) | 1 | Available | 109896-1001 |
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Describes how the deficit of badly designed buildings is gradually being replenished as businesses realise the value of their intangible assets. Research by Jon Rouse, chief executive of Cabe, shows that the emphasis is shifting away from speculative development and the expectation of rapid financial returns and moving towards an appreciation that good architecture could add value of a different kind to a company, such as it brand identity and corporate identity, as well as fostering an atmosphere where workers are more likely to feel inspired and thrive.