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Responsibility pays

By: Series: CSM ; February 2002, 24(1)Publication details: 2002Subject(s): Summary: Argues that Corporate Social Responsibility (CSR) strategies should be incorporated into business practice as strong business sense. Such initiatives create opportunities for effective team building, increase in staff motivation and boost morale. These will have a positive influence on business prosperity. The resulting impression is that organisations that work in partnership with communities are more appealing to customers, employees and consequently investors, which is sound business sense.

Argues that Corporate Social Responsibility (CSR) strategies should be incorporated into business practice as strong business sense. Such initiatives create opportunities for effective team building, increase in staff motivation and boost morale. These will have a positive influence on business prosperity. The resulting impression is that organisations that work in partnership with communities are more appealing to customers, employees and consequently investors, which is sound business sense.