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How to mount a charge

By: Series: Estates Gazette ; (0214) 6 April 2002, 107(1)Publication details: 2002Subject(s): Summary: Looks at how marketing specialists can determine the right price for property services. Points out that basing fees on outdated models may drive clients away and undermine profits. The use of set fee scales for professional services or the hourly rate, have proved unsatisfactory for the client. Suggests strategic pricing as an alternative.

Looks at how marketing specialists can determine the right price for property services. Points out that basing fees on outdated models may drive clients away and undermine profits. The use of set fee scales for professional services or the hourly rate, have proved unsatisfactory for the client. Suggests strategic pricing as an alternative.