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Series: Estates Gazette ; (0344) 1 November 2003, 158(1)Publication details: 2003Subject(s): Summary: Discusses the launch of the monthly free distribution "Primelocation" magazine with the founder of the residential website Primelocation.com, co-funded by some of the biggest residential agents in the business. The magazine will cover central, west and southwest London, be available only to Primelocation subscribers and undercut its competitors' advertising rates. Springett believes the launch timing to be very good despite falling house sale volumes and low interest rates. The magazine's aim is to raise the brand profile leading to increased visits to the website, rather than to make a profit. Some major market players are concerned about the longer-term viability of the whole Primelocation enterprise.| Item type | Current library | Call number | Copy number | Status | Barcode | |
|---|---|---|---|---|---|---|
| Journal article | London Journal article | ABS67260 (Browse shelf(Opens below)) | 1 | Available | 124443-1001 |
Discusses the launch of the monthly free distribution "Primelocation" magazine with the founder of the residential website Primelocation.com, co-funded by some of the biggest residential agents in the business. The magazine will cover central, west and southwest London, be available only to Primelocation subscribers and undercut its competitors' advertising rates. Springett believes the launch timing to be very good despite falling house sale volumes and low interest rates. The magazine's aim is to raise the brand profile leading to increased visits to the website, rather than to make a profit. Some major market players are concerned about the longer-term viability of the whole Primelocation enterprise.