Measuring the strategic readiness of intangible assets
Series: Harvard Business Review ; 82(2) February 2004, 52-63(11)Publication details: 2004Subject(s): Summary: Looks at the difficulties of measuring the value of organisations' intangible assets, such as employees skills, IT systems and company culture. Puts forward the theory that measuring the value of intangible assets involves estimating how closely aligned those assets are to the company's strategy. Presents a strategy map which provides a framework for tracing intangible assets to a company's strategy and performance.| Item type | Current library | Call number | Copy number | Status | Barcode | |
|---|---|---|---|---|---|---|
| Journal article | London Journal article | ABS67568 (Browse shelf(Opens below)) | 1 | Available | 125351-1001 |
Looks at the difficulties of measuring the value of organisations' intangible assets, such as employees skills, IT systems and company culture. Puts forward the theory that measuring the value of intangible assets involves estimating how closely aligned those assets are to the company's strategy. Presents a strategy map which provides a framework for tracing intangible assets to a company's strategy and performance.