Name fame game
Language: English Series: Estates Gazette ; (0535) 3 September 2005, 54-55(2)Subject(s): Summary: Examines the franchising of property firms in the UK. Although franchising has always thrived in the United States the first operation of any significance in the UK was started by Winkworth in 1981. Franchising only accounts for 4% of all estate agencies. Looks at the selection process for candidate franchisees, financing of franchises. Questions whether the amount of money made from buying into an established brand is greater than the cost of being a franchisee. Some however see franchising as being on the brink of booming and the smaller agents benefiting most from franchising.| Item type | Current library | Call number | Copy number | Status | Barcode | |
|---|---|---|---|---|---|---|
| Journal article | London Journal article | L130843 (Browse shelf(Opens below)) | 1 | Available | 130843-1001 |
Examines the franchising of property firms in the UK. Although franchising has always thrived in the United States the first operation of any significance in the UK was started by Winkworth in 1981. Franchising only accounts for 4% of all estate agencies. Looks at the selection process for candidate franchisees, financing of franchises. Questions whether the amount of money made from buying into an established brand is greater than the cost of being a franchisee. Some however see franchising as being on the brink of booming and the smaller agents benefiting most from franchising.