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Sheer murder down at the shops

Language: English Series: Financial Times ; 17 October 1991, 18(2)Publication details: 1991Subject(s): Summary: Explains how `category killers` are moving into British retailing. Involves selling high volumes of goods at low margins with the aim of killing off competition in that product category.

Explains how `category killers` are moving into British retailing. Involves selling high volumes of goods at low margins with the aim of killing off competition in that product category.