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Universe of franchising

By: Language: English Series: Management Today ; April 1988, 117-121(5)Publication details: 1988Subject(s): Summary: Explains franchising and how to become involved. Examines the three essential ingredients for success, a sound concept, adequate financing and a good relationship with the franchising network. The reasons for expanding a business by the franchise route are noted.
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Item type Current library Call number Copy number Status Barcode
Journal article London Journal article ABS39143 (Browse shelf(Opens below)) 1 Available 14663-1001

Explains franchising and how to become involved. Examines the three essential ingredients for success, a sound concept, adequate financing and a good relationship with the franchising network. The reasons for expanding a business by the franchise route are noted.