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Consultant - market yourself : raise your profile and attract new business

By: Publication details: London Kogan Page 2002Description: iii, 188p. ; 23cmISBN:
  • 074943693X
Subject(s): LOC classification:
  • 658.8
Summary: With an emphasis on practice rather than theory, this book aims to teach you how to build a market profile, using both obvious and not so obvious techniques. Includes advice on producing advertising that works, getting listed in national directories, promoting yourself at trade exhibitions and formulating a practical marketing strategy.
Holdings
Item type Current library Call number Copy number Status Barcode
Book London Books 658.8 GEN (Browse shelf(Opens below)) 1 Available 30065299

With an emphasis on practice rather than theory, this book aims to teach you how to build a market profile, using both obvious and not so obvious techniques. Includes advice on producing advertising that works, getting listed in national directories, promoting yourself at trade exhibitions and formulating a practical marketing strategy.