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Innocent Building a brand from nothing but fruit

By: Language: English Publication details: London Marshall Cavendish Limited 2008.Description: 191 p. ill., port. 21 cmISBN:
  • 9781905736577
Subject(s): Summary: This book is about the stuff that the founders of Innocent brand learned since selling their first few smoothies. It speaks about having ideas and making drinks, about running a business and getting started, about nature and fruit, about company life and working with friends, about the stuff they have got right and wrong along the way.
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This book is about the stuff that the founders of Innocent brand learned since selling their first few smoothies. It speaks about having ideas and making drinks, about running a business and getting started, about nature and fruit, about company life and working with friends, about the stuff they have got right and wrong along the way.