| 000 | 01101cam a2200241 4500 | ||
|---|---|---|---|
| 008 | 000000n2003 000 0 eng u | ||
| 020 | _a0851424597 | ||
| 035 | _a(Sirsi) u111122 | ||
| 041 | _aeng. | ||
| 050 |
_a001.422 _c18 |
||
| 100 | _aMort, David | ||
| 245 | _aUnderstanding statistics and market research data | ||
| 260 |
_aLondon _bEuropa Publications Ltd _c2003 |
||
| 300 |
_a173p. _c24cm. |
||
| 350 | _a35 | ||
| 520 | _aPublished statistics, market surveys and market research data are increasingly being used by staff in business and industry. This guide aims to aid effective use of such data. Offers an introduction to: the key sources of published statistics; the main economic, business and socio-demographic indicators; the classifications forming the framework for published statistics; the terminologies and concepts used in published statistics and market research. | ||
| 650 | _aSTATISTICAL DATA | ||
| 650 | _aMARKET SURVEYS | ||
| 650 | _aMARKET RESEARCH | ||
| 650 | _aBUSINESS SKILLS | ||
| 690 | _aMANAGEMENT-BUSINESS MANAGEMENT-INFORMATION MANAGEMENT | ||
| 942 | _n0 | ||
| 999 |
_c101202 _d101202 |
||