000 00926cam a2200217 4500
008 011127n2002 000 0 eng u
020 _a074943693X
035 _a(Sirsi) u115752
050 _a658.8
100 _aGentle, R.
245 _aConsultant - market yourself : raise your profile and attract new business
260 _aLondon
_bKogan Page
_c2002
300 _aiii, 188p. ; 23cm.
350 _a12.99
520 _aWith an emphasis on practice rather than theory, this book aims to teach you how to build a market profile, using both obvious and not so obvious techniques. Includes advice on producing advertising that works, getting listed in national directories, promoting yourself at trade exhibitions and formulating a practical marketing strategy.
650 _aManagement consultancy
_96255
650 _aCONSULTANTS
650 _aMARKETING
690 _aMANAGEMENT-BUSINESS MANAGEMENT
942 _n0
999 _c101791
_d101791