| 000 | 01108cam a2200253 4500 | ||
|---|---|---|---|
| 008 | 020128n2002 000 0 eng u | ||
| 020 | _a0471486647 | ||
| 035 | _a(Sirsi) u116488 | ||
| 041 | _aeng. | ||
| 050 | _a658.404 | ||
| 100 | _aCova, B. | ||
| 245 | _aProject marketing: beyond competitive bidding | ||
| 260 |
_aChichester, West Sussex _bWiley _c2002 |
||
| 300 |
_ax,223p. _c25cm. |
||
| 350 | _a25.95 | ||
| 520 | _aProject marketing relates to the various marketing activities that take place prior to winning a contract. It deals with the marketing of large and complex projects such as the construction of buildings and power stations. This text provides models and methods that are necessary to develop a constructive approach to project marketing. It contains more than 20 illustrative short cases drawn from a variety of industries. | ||
| 650 | _aMARKETING | ||
| 650 | _aPROJECT MARKETING | ||
| 650 | _aCOMPETITIVE BIDDING | ||
| 650 | _aBUILT ENVIRONMENT-BUILDING CONTRACT FORMS | ||
| 650 |
_aCONSTRUCTION MANAGEMENT _96230 |
||
| 690 |
_aProject management _96261 |
||
| 942 | _n0 | ||
| 999 |
_c101870 _d101870 |
||