000 01214cam a2200265 4500
008 021007n2002 000 0 eng u
020 _a0273658042
035 _a(Sirsi) u120007
050 _a650.071
_c21
100 _aSaunders, M.
245 _aResearch methods for business students
250 _a3rd ed.
260 _aHarlow
_bFT Prenticce Hall
_c2002
300 _axviii,504p.
_c25cm.
350 _a29.99
520 _aA revised and updated third edition of this text aiming to provide to the reader with the skills required for business research. Arranged in 13 sections the book deals with the formulating the research topic, literature reviews, deciding on the research approach, research ethics, selecting samples, using secondary data, the collection of primary data by various methods, analysing quantitative and qualitative data, and preparing and presenting the report. Self-check questions are provided with each chapter.
650 _aDATA ANALYSIS
650 _aDATA COLLECTION
650 _aRESEARCH METHODOLOGY
650 _aRESEARCH METHODS
690 _aMANAGEMENT-BUSINESS MANAGEMENT-INFORMATION MANAGEMENT
700 _aLewis, P.
700 _aThornhill, A.
942 _n0
999 _c102457
_d102457