| 000 | 01119cam a2200253 4500 | ||
|---|---|---|---|
| 008 | 031121n2003 000 0 eng u | ||
| 020 | _a0749440902 | ||
| 035 | _a(Sirsi) u124402 | ||
| 041 | _aeng | ||
| 050 |
_a658.8 _c18 |
||
| 100 | _aForsyth, Patrick | ||
| 245 |
_aMarketing and selling professional services _bpractical approaches to practice development |
||
| 250 | _a3rd ed. | ||
| 260 |
_aLondon _bKogan _c2003 |
||
| 300 |
_axxiv, 311p. _c24cm. |
||
| 350 | _a30 | ||
| 520 | _aThis revised edition addresses how to approach marketing and selling: how to view the necessity for it, create a marketing culture to cope with it, and then to follow through with professional personal selling. Includes a blueprint for marketing success; marketing planning; planning promotional activity; the promotional mix; promotion by post; making personal selling acceptable; and client development. | ||
| 520 | _aSupersedes first edition (ISBN 074941880X) | ||
| 650 | _aPROFESSIONAL SERVICES | ||
| 650 | _aMARKETING PLANS | ||
| 650 | _aMARKETING STRATEGY | ||
| 690 | _aMANAGEMENT-BUSINESS MANAGEMENT | ||
| 942 | _n0 | ||
| 999 |
_c103219 _d103219 |
||