000			01144cam a2200241 4500
008			040721n2002 000 0 eng u
020			_a0340858036
035			_a(Sirsi) u126859
041			_aeng.
050			_a658.812 _c21
100			_aMolineux, Patrick
110			_aManagement Consultancies Association _9516
245			_aExploiting CRM: connecting with customers
260			_aAbingdon _bHodder & Stoughton _c2002
300			_aviii,182p. ; 25cm.
350			_a16.99
520			_aIt's time to rethink customer relationship management (CRM) - not as a discrete technology strategy, or as a stand-alone marketing tool. Increasingly demanding customers and intense competition require that customer strategy becomes an integral and high profile component of corporate strategy. This guide is for people who understand their business but who want to know how customer-related ideas, tools and technologies can be used in the real world, to help create shareholder value
590			_aNB
650			_aCUSTOMER RELATIONSHIP MANAGEMENT
650			_aCUSTOMER SERVICE
690			_aMANAGEMENT-BUSINESS MANAGEMENT
942			_n0
999			_c103662 _d103662