000 00922cam a2200265 4500
001 L12687
008 040721n2002 000 0 eng u
020 _a0787955132
035 _a(Sirsi) u126872
041 _aeng
050 _a658.80969
_c18
100 _aWeiss, Alan
245 _aHow to establish a unique brand in the consulting profession
_bpowerful techniques for the successful practitioner
260 _aSan Francisco
_bJossey Bass
_c2002
300 _axiii, 210p.
_c24cm
350 _a22.52
520 _aAims to help you develop the skills you need to achieve valuable brand recognition quickly and effectively. The book also offers a glimpse into the important trends that are shaping the future of branding.
590 _aNB
590 _aNB
650 _aBRANDING
650 _aManagement consultancy
_96255
650 _aMARKETING
690 _aMANAGEMENT-BUSINESS MANAGEMENT
942 _n0
999 _c103674
_d103674