000			02056cam a2200169 4500
001			##1#
008			051221n1996 000 0 eng u
035			_a(Sirsi) u132029
041	0		_aeng
100	1		_aSmyth, Hedley J
245	0	0	_aDifferentiation of the developer: the influence of tenant demand, development packages and city marketing
260			_aLondon _bRICS _c1996
520			_aThe development process became more complex than ever before during the 1980s property development boom by project size, building type, financial packages and through joint ventures. Tenant needs played an important part at that time and bargaining power has increased under recessive conditions. This paper argues that the complexity of the process and differentiation of demand has begun to create a more differentiated sector. Three major factors are identified as drawing the trend of differentiation:- the demand side impact of user requirements; the supply side impact of partnerships; the political impact of marketing the city. The demand side factors are leading to developers seeking to identify and secure different market segments and niches. An approach to classification of segmentation will be set out. The supply side factors concern the ability to put together the land, secure planning, share risk and secure both private and public financial support. It will be shown how the complexity of this process requires the creation of networks and the formation of partnerships that create degrees of dependency. Their maintenance demands specialisation. Thirdly, the political process for securing major development opportunities has to embrace the broader processes outside the remit of feasibility Section 106 agreements that include the (implicit or explicit) marketing strategies of towns and cities to promote and 'sell' (part of) their environment for investment consumption and command functions.
520			_aThis item is no longer available.
690			_aPROPERTY-RESIDENTIAL PROPERTY-DOMESTIC RESIDENTIAL PROPERTY-HOUSING
942			_n0
999			_c104974 _d104974