000			01465cam a2200253 4500
001			##L132726
002			##9432
008			060303n2006 000 0 eng u
020			_a0728204916
035			_a(Sirsi) u132726
041	0		_aeng
050	0	4	_a659.29332 $2 22
100	1		_aNorwood, Graham
245	0	0	_aMedia relations in property
260			_aLondon _bEG Books _c2006
300			_axiv, 223p _c22cm
350			_a20
505	2		_aMedia relations why is it important ? -- PR structures for property organisations -- What journalists want and how you can provide it -- Reactive PR direct contact with journalists -- Proactive PR promoting your key messages -- Measuring effectiveness and results -- Useful information sources.
520			_aThis practical and comprehensive book aims to demystify the art of public relations. Topics covered include the strategic aims and benefits of good media relations, promoting good media relations practice throughout an organisation, an overview of property opportunities across the UK media, understanding journalists and their requirements, how to work with the media, developing a media relations plan, how to hire in-house PR professionals and consultants, and the cost of media relations programmes. Contains case studies and comments from media and property professionals.
590			_aIKA140306
690			_aMANAGEMENT-BUSINESS MANAGEMENT-COMMUNICATION
700	1		_aTasso, Kim
942			_n0
999			_c105220 _d105220