000			01439cam a2200265 4500
001			L137358
002			16467
008			070330s2007 xxk f 000 0 eng d
020			_a0415348676 _a9780415348676
035			_a(Sirsi) u137358
041	0		_aeng
050	0	4	_a659.2969 $2 22
100	1		_aElias, Helen
245	0	0	_aEffective press relations for the built environment _ba practical guide
260			_aLondon _bTaylor and Francis _c2007
300			_axiv, 186p. _bill. _c25cm.
350			_a26
505	2		_aThe organised reputation -- Target audiences -- Teamwork -- Making information into news -- Writing a press release -- Getting the news out there -- Image conscious: photographs, drawings and visualisations as effective PR tools -- Press response -- Giving a press interview -- Events for the press -- Crisis management -- Use a PR firm or do it yourself? -- Measurement -- Case studies -- Appendices
520			_aExplains how to create opportunities for press cover for projects and companies across the built environment. Looks at how to set up press plans for firms and for individual projects, and how to actively foster reputation through publication in the construction, engineering and architectural press.
590			_aKA
651		4	_aUnited Kingdom _y
690			_aBUILT ENVIRONMENT
690			_aMANAGEMENT-BUSINESS MANAGEMENT-INFORMATION MANAGEMENT-BUSINESS COMMUNICATION MANAGEMENT
942			_n0
999			_c106746 _d106746