| 000 | 00779cab a2200241 4500 | ||
|---|---|---|---|
| 001 | ABS55410 | ||
| 008 | 090401t1996 xxu||||| |||| 00| 0 eng d | ||
| 035 | _a(Sirsi) u16244 | ||
| 041 | _aeng | ||
| 100 | _aPavan, M | ||
| 245 | _aMarketing benchmarking in professional firms | ||
| 260 | _c1996 | ||
| 350 | _a0 | ||
| 490 |
_aProfessional Practice Management _v14(4) April 1996, 50-52(3) |
||
| 520 | _aDiscusses the benefits of using benchmarking to judge the success or failure of a professional firm`s marketing initiatives. | ||
| 650 | _aBENCHMARKING | ||
| 650 | _aMANAGEMENT TECHNIQUES | ||
| 650 | _aMARKETING STRATEGY | ||
| 650 | _aPERFORMANCE MEASUREMENT | ||
| 690 | _aMANAGEMENT-BUSINESS MANAGEMENT-PROFESSIONAL PRACTICE | ||
| 942 | _n0 | ||
| 948 | _c04/03/1997 | ||
| 999 |
_c10676 _d10676 |
||